Customer and Zara Essay

First of all, Inditex tries to tackle cannibalization by differentiating the brands mainly through the product, target markets (customer groups and countries), store presentation and retail image. And in 2008, the percentage of the growth in sales compared to 2007 is 9%, it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors, Inditex has some advantages. For example, the first one is the repeat visits. An average high-street store in Spain expects customers to visit 3 times a year, but that figure will be up to 17 times for Zara. And Zara can offer considerably more products than similar companies. It launches about 30,000 model items .annually compared with 10,000 items for its key competitors. Zara is also good at the speed. The company can design a new product and have finished goods in its stores in four to five weeks; it can modify existing items in as little as two weeks. In my opinion, the key point of them is making more repeat visits. For achieve this purpose, ZARA uses two methods- Shortening the product life cycle, â€Å"More model and less quantity.† Shortening the product life cycle means greater success in meeting consumer preferences. If a design doesn’t sell well within a week it is withdrawn from shops, further orders are cancelled and a new design is pursued. No design stays on the shop floor for more than four weeks, which encourages Zara fans to make repeat visits. As you know, we can usually find that there are only two or three pieces of each model in Zara’s shops. And they won’t replenish when its sold out. Like the limited release of stamp increase its value. It has increased more fans of Zara by this way. The most important is that Zara has the ability to recognize and assimilate the continuous changes in fashion, rapidly designing new models that respond to customer needs and wants. Zara uses its flexible business model to adapt to changes occurring during a season, reacting to them by bringing new products to the stores in a short time. For Zara the keys to global competitiveness are the time factor and the ability to adapt the offer precisely and quickly to the customer desires. I think this is the reason why Zara can be successful by meeting the â€Å"risk of cannibalization†.

Is Carbon Dating Accurate essays

Is Carbon Dating Accurate essays Carbon dating, used since 1948, is currently the main method of testing artifacts for age. My objective through this essay is to disprove the accuracy of the Carbon 14 dating method. William Libby invented carbon dating in 1948. It works on the principle that the carbon 14-C, is radioactive. It decays at a known rate called a half-life. This is balanced by the fact that 14-C is constantly produced in atmospheric reactions. Because of this, 14-C and its breakdown product 12-C, typically stay in balance. Carbon is passed between the ocean, atmosphere, and living things in the Carbon Cycle. When an animal dies it is taken out of the carbon cycle. After this, the proportion of 14-C to 12-C steadily declines. This supposedly allows one to date an object by the proportion of 14-C to 12-C. The problems of Carbon 14 dating are endless. A test in Science (vol. 141, page 636, August 16, 1963) showed the shell from a living mollusk to be dead for 3,000 years! Tests of Hawaiian lava flows known to be less than 200 years old have been dated up to 3 billion years old! The truth is, the time range for 14-C is unknown1! That is, the scientists themselves do not know the effective range for 14-C. Also, All carbon dates have a plus-minus probable error range. The older the item, the bigger the error range. An additional problem is that the true half-life of 14-C is unknown2! Scientists are drawing logical conclusions from an assumption of 14-Cs half-life!. Surrounding soil, water, vegetation and/or animal matter can even contaminate samples! When this contamination occurs, it mixes the date for the item with the date of the contaminant. Exacerbating this effect, non-living items cannot be dated! There is also the human subjectivity in carbon-14 dating. For instance, if someone found a 9.5 million year old human in an area where there was a ...

Student Soviet Union and Edit Section Essay

Student Soviet Union and Edit Section Essay Student: Soviet Union and Edit Section Essay Moldova From Wikipedia, the free encyclopedia This article is about the modern state. For the principality, see Moldavia. For other uses, see Moldova (disambiguation). Moldova i/mÉ”Ë lˈdoÊŠvÉ™/,[nb 1][nb 2] officially the Republic of Moldova (Romanian: Republica Moldova pronounced [reˈpublika molˈdova]), also known as Moldavia,[10] is a landlocked[11] country in Eastern Europe located between Romania to its west andUkraine to its north, east and south. Its capital city is HYPERLINK "http://en.wikipedia.org/wiki/Chi%C8%99in%C4%83u" \o "ChiÈ™inÄÆ'u" ChiÈ™inÄÆ'u. Moldova declared itself an independent state with the same boundaries as the Moldavian Soviet Socialist Republic in 1991 as part of the dissolution of the Soviet Union. A new constitution was adopted July 29, 1994. A strip of Moldova's internationally recognised territory on the east bank of the river Dniester has been under the de facto control of the breakaway government ofTransnistria since 1990. As a result of a decrease in industrial and agricultural output since the dissolution of the Soviet Union, the relative size of theservice sector in Moldova's economy has grown to dominate its GDP and currently stands at over 60%. Moldova remains, however, the poorest country in Europe.[11][12]Moldova is a parliamentary republic with a president as head of state and a prime minister as head of government. It is, among other organizations, a member state of the United Nations, the Council of Europe, the World Trade Organization (WTO), theOrganization for Security and Cooperation in Europe (OSCE), the GUAM Organization for Democracy and Economic Development, the Commonwealth of Independent States (CIS) and the Organization of the Black Sea Economic Cooperation (BSEC). The country aspires to join the European Union[13] and, to this end, has implemented an initial three-year action plan within the framework of the European Neighbourhood Policy (ENP).[14] Etymology[ HYPERLINK "http://en.wikipedia.org/w/index.php?title=Moldovaaction=editsection=1" \o "Edit section: Etymology" edit] Main article: Name of MoldovaThe name "Moldova" is derived from the Moldova River; the valley of this river was a political centre when the Principality of Moldavia was founded in 1359.[15] The origin of the name of the river is not clear. According to a legend recounted by Moldavian chroniclers HYPERLINK "http://en.wikipedia.org/wiki/Dimitrie_Cantemir" \o "Dimitrie Cantemir" Dimitrie Cantemir and HYPERLINK "http://en.wikipedia.org/wiki/Grigore_Ureche" \o "Grigore Ureche" Grigore Ureche, the river was named by prince HYPERLINK "http://en.wikipedia.org/wiki/Drago%C8%99" \o "DragoÈ™" DragoÈ™ after hunting an aurochs: after the chase, his exhausted hound Molda drowned in the river. The dog's name was given to the river and extended to the Principality.[16]History[ HYPERLINK "http://en.wikipedia.org/w/index.php?title=Moldovaaction=editsection=2" \o "Edit section: History" edit] Main article: History of MoldovaPrehistory[ HYPERLINK "http://en.wikipedia.org/w/index.php?title=Moldovaaction=editsection=3" \o "Edit section: Prehistory" edit] In 2010, HYPERLINK "http://en.wikipedia.org/wiki/Oldowan" \o "Oldowan" Oldowan flint tools were discovered at Bayraki that are 800,000-1.2 million years old. This demonstrates that early humans were present in Moldova during the early Paleolithic.[17] During the Neolithic stone age era, Moldova's territory was the centre of the large HYPERLINK "http://en.wikipedia.org/wiki/Cucuteni-Trypillian_culture" \o "Cucuteni-Trypillian culture" Cucuteni-Trypillian culture that stretched east beyond the Dniester River in Ukraine, and west up to and beyond the Carpathian Mountains in Romania. The inhabitants of this civilization, which lasted roughly from 5500 to 2750 BC, practiced agriculture, raised livestock, hunted, and made intricately designed pottery.[18]Antiquity and Middle Ages[ HYPERLINK

5 Simple Marketing Strategies for First-Time Authors

5 Simple Marketing Strategies for First-Time Authors 5 Simple Marketing Strategies for First-Time Authors Brent Jones recently  gave up his freelance career as a social media manager to pursue creative writing full-time. At the end of this past February, he published his debut novel,  The Fifteenth of June, and in  the following month, Brent has been focused on what he knows to be an equally important part of an author's job: marketing.  In this article, he  shares 5 simple marketing strategies that all first-time authors can (and should!) try, and how his efforts have already started to pay off. I had the good  fortune of hiring  Laura Mae Isaacman  to edit my book through Reedsy - she worked tirelessly to make my debut release,  The Fifteenth of June, as powerful as it could be. But no matter how great a book is, publishing it is only  half the battle. For new authors such as myself, it takes a lot of work to  market a novel and find our first readers. To quote Amy Collins, author of  The Write Way:â€Å"Writing a great book is a basic requirement for simply being allowed a chance to succeed in the marketplace.†I will be outlining in this post some of the launch strategies I used  to market my debut novel.This list is not intended to be exhaustive, and I am not an expert marketer of literary fiction. But there's a lot we can learn from  one another, and I hope to start a productive discussion in the comments below.Ready? "Publishing a book is only half the battle. The other half is marketing it." @AuthorBrentJ 1. Run a free Kindle promotion 685 people entered my giveaway, but more importantly,  300+ users added my book  to their  to-read  shelf. And when a user adds a book to one of his or her shelves, it appears as an update in their feed, meaning their friends on Goodreads  can see that they have added my book!Most of those 10 print copies have been delivered, so it will be interesting to see in the coming weeks how many of those winners read the book, write a review, or recommend it to a friend. One recipient, Denise Levendoski, has already written a glowing review of The Fifteenth of June on Goodreads.The bottom line?It's been about a month since I published my book, and  I've sold close to 100 copies of my book at regular price, not including revenue generated through the Kindle Unlimited Lending Library.As far as I'm concerned, I’m off to a great start, considering  some of my marketing initiatives, such as reaching out to book bloggers, haven't even begun to pay off. Not to mention that many who  downloaded  The Fifteenth of June  haven't read it yet.In the meantime, I'm focused on my next novel, which I intend to publish by  August. I've heard from other  self-published authors that it generally takes four titles to gain  some traction. Not true in every case, I suppose, but  a fair guideline nonetheless. "Writing and marketing is a tough balancing act, but must be maneuvered to succeed." @AuthorBrentJ It's a tough balancing act - writing and marketing - but both aspects of the job have to be maneuvered in equal measure if we, as writers, hope to be successful author-entrepreneurs.The Fifteenth of June is available in paperback from Amazon and on Amazon Kindle!Head to Brent's website  to subscribe to his newsletter, or follow him on Twitter for more!Have you tried any of Brent's marketing tips? How did they work for you? Or do you have marketing ideas for first-time authors that weren't included in the list?  Leave any thoughts, experiences, or questions for Brent  in the comments below.

Tranexamic acid and it's uses in pre-hospital an emergency medicine Research Paper

Tranexamic acid and it's uses in pre-hospital an emergency medicine - Research Paper Example The acid should not be used because it works against clots and hence activates intravascular coagulation and platelet usage. If a person with DIC is administered with the acid they end up having end-organ damage due to microvascular pathologies. The unwanted effects of the drug include nausea, vomiting, diarrhea, hypotension and disturbances in vision. Tranexamic acid is used topically. The acid is excreted in the urine (Twycross et al, 2002). Tranexamic acid has lately been used in emergency medical scenarios. Even though hemostatic dressings and tourniquets have prevented conditions such as hemorrhagic shock, the usage of tranexamic acid can have the same effect. This drug has been used for a long time in cardiac surgeries and bleeding disorders such as hemophilia. Now it is being used in taking care of hemodynamic conditions. A study by the name of Clinical Randomization of an Antifibrinolytic in Significant Hemmorrhage 2 (CRASH-2) tested 20000 patients with tranexamic acid across various countries. The results of the study showed that in an emergency trauma center where patients had serious bleeding, tachycardia and hypotension were given tranexamic acid. The recipients of TXA had a mortality of 14.5 %. Hence patients receiving TXA were at benefit. Another study is the Military Application of Tranexamic Acid in Trauma Emergency Resuscitation (MATTERs) was carried out which involved TXA infusion in an out-patient hospi tal. Tranexamic acid was administered in patients in which hemorrhagic shock was suspected. The results of the MATTERs study showed that individuals who received TXA had a mortality of 17.4% (Goodloe, 2013). Annually more than 500000 women lose their lives to postpartum events such as childbirth. Obstetric hemorrhage cause increased rates of maternal mortality. Hence systemic fibrinolytic agents are used in surgeries to prevent fibrinolysis to avoid blood loss after surgeries. A study

Drucker - New Organizations Article Example | Topics and Well Written Essays - 500 words

Drucker - New Organizations - Article Example ill be a chief guiding force for the functioning and growth of the organization and information built up does not mean that organization needs a large data-processing capability. The new ways of information system generated through the application of computers will reduce the man power requirement. The raw data available through various means will be used to generate the information but the process itself will require knowledge. Knowledge is always a specialized discipline and that is why organization will need more and more specialists to convert available information into knowledge. Thus, knowledge-based organizations will, overtime, replace all command-and-control kind of business establishments. To convey his points about information based organization, Drucker has put forward the example of British Civil Administration, which was run in India during the period of eighteenth century through World War II without any need of middle management cadre. The whole of the India was governed by merely 1000 officers heading a district administration. It was totally a flat organization structure. The officer used to report directly to the provincial political secretary. Their being total nine provinces each political secretary had at least 100 administrative officers under him to manage the show. The officer used to send a detailed report to the secretary for all the assigned tasks, the achievements and discrepancies and the detailing about the opportunities and emerging threats in the ensuing period. Political secretary would also response with full comments for necessary guidance. Peter points out about the effectiveness of such system as an organization. What is noteworthy is that information based organizations look for simple and clear objectives. At times, there are a few common objectives for all that leads to actions and those objectives are carried out by specialists. Thus, information-based business is structured around goals and clearly defines expectations

Contract Law Assignment Example | Topics and Well Written Essays - 3250 words

Contract Law - Assignment Example There parties entering the contract must mutually understand what the contract purports to cover. This phenomenon is called ‘meeting of the minds.’ There must be offer and acceptance in a legally binding contract. The contract constitutes an offer to one party and the consequent acceptance by the other party. The element of offer and acceptance thus involves the expression of willingness of both parties to complete the contract. The parties entering the contract must belong to the age of the majority. However, some contracts may involve the minors such as the contract of will. There must be a possibility of performance in a legally binding contract. The contract must be physically or legally performable. The contract must portray the intention to create legal relations. A general principle, the social promises are presumed not to be legally binding (Turner & Martin 2004). There must be legal consideration in a contract. The legal consideration constitutes the value of the exchange depending on the nature of the objects present in a contract. There must be a legal object in a contract. The contract should not, by nature violate the policy of the public. Otherwise, illegal contracts are enforceable. However, a contract that has all the essential elements is valid.... Adam does work, but Cynthia refuses to pay him. Issue Whether the contract is illegal or not Rule The damages arising from the material contributions of an individual to the performance of an illegal act, with the knowledge that the materials are intend to propagate the illegal activities are irrecoverable. The claim by the plaintiff is aims at settlement of the payments using the earnings from the illegal business. Analysis The case between Adam and Cynthia constitutes illegality by virtue of the element of prostitution. Prostitution at common law is always an act that promotes sexual immorality. All acts that promote sexual immorality are prohibited hence are unenforceable. The difference between an illegal act and an immoral act is so thin that the applied principles are similar in either case. The case of Pearce v Brooks (1866) Lr 1 Ex 213 Exch tries to explain the nature of this case. In the case, Pear the plaintiffs, Pearce coach builders allowed Brooks, the prostitute to hire their brougham. Brooks was going to use the brougham in her prostitution business of attracting her clients. At common law, contracts that promote sexual immorality are unenforceable due to their illegality. Pearce was aware of the business that that Brooks was going to transact, prostitution. Brooks refused to honor the obligations of the contract. Pearce claimed compensation for the damages but, the court refused. The court held that he had participated in an illegal contract with the knowledge of its illegality. The jury did find no evidence that the payments that Pearce was claiming from Brooks were to be derived from the illegal business. However, there were reasonable grounds to believe that Pearce while giving out the brougham for hire knew that