New media Essay Example | Topics and Well Written Essays - 1250 words

New media - Essay Examplepose of promoting ticket sales of Paramount Studios latest thriller, a combination of traditional and raw approaches to market has been adopted. The integration of sales promotion and direct marketing involves a particularly big clash, combining dissimilar disciplines practiced by different types of people. exact marketers tend to think long term about building relationships, while sales promotion has traditionally focused on boosting short-term return. Direct marketing is about one-to-one relationships, while sales promotion is focused on the offer. But put together, the approach screwing offer great opportunities for commercial success.The basic media chosen for my campaign will be Internet. Internet has unparalleled reach in todays world and is accessed by billions of people worldwide for information and entertainment. There can be no better place to promote the new thriller than net income.These days, integrating e-mail across various channels of c ommunication has become a go across priority for many marketing strategists, and their challenge lies in determining how best to utilize this tool in their integrated marketing strategy. Recent trends show that the internet is increasingly being used for shopping. In this context, combining search and email features together can be very effective. For example, a media arrangement that combines direct marketing mailing with email can captivate a a customers or prospects attention and move them along in a buying cycle, which could then resultant role in a sale of the movie ticket.Employing such enterprise marketing management systems as are offered by multimedia companies-such as Aprimo, Eloqua Corp., Vtrenz, Bronto Software, etc are instead appropriate for the marketing campaign of Paramount Studios. With the help of these systems, Paramount Studios can come up with a sophisticated cross-channel campaign also the performance measurement and analysis of such campaigns can be carri ed on the back end. In other words, the